健康发展中的中国瓶装饮用水市场

水是人类赖以生存的必需物质。经过长时间的人类活动,社会已赋予水以新的概念和功能,也就有了瓶装饮用水的市场。在新旧概念交替的过程中人们从不同角度来看水,自然也就有了各种各样的研究和讨论。1 瓶装饮用水的概念 1996年12月17日发布的《软饮料的分类》国

Present Status of Chinese Bottled Drinking Water Market

This paper has studied the market of bottled drinking water in China. The definitions, developed history and present conditions of all kinds of drinking waler were detailed introduced. Nowadays the monopolistic dominative status of fizzy beverage for long time has been superseded by that of bottled drinking water which wins the first position in the top ten beverage by 40.64% marketing occupation . Among it, the pure water lies absolutely superior status, the product of mineral water is also increasing and the other drinking water is hoped to he developed further henceforth. The article explained both internal and external condition for the development of bottled drinking water, and the notional standards for bottled waler processing. Finally the paper analyzed problems existing in the development of bottled drinking water market and puts forward the corresponding prospects.