基于kano-QFD的印刷品个性化制作平台优化设计

目的为印刷品个性化制作平台提供一种提升客户满意度、高效优化的方法。方法采用kano和QFD模型的研究方法,以常用印刷品个性化制作平台为研究对象,通过调查问卷等形式,归纳总结出10个产品服务需求指标,对其分别进行kano分类,满意度和重要度标定,运用数学模型修正不同产品服务重要度,得到各产品服务属性最终重要度。结果在线设计服务和数据传播速度2个属性的斜率值分别为1.0091和2.6981,重要度为0.6025和0.5974,是平台优化首要考虑的2个属性,并根据kano类型、重要度等参数,得到了印刷个性化制作平台各属性的优化顺序。结论从客户需求的角度为印刷品个性化制作平台提供了设计和优化的重点。

Optimal Design of Personalized Printing Platform Based on kano-QFD

The work aims to provide the personalized printing platform with a method used to improve the customer satisfaction and efficient optimization. With the research methods of kano and QFD model, and taking the common personalized printing platform as the research object, the 10 product service demand indicators were summarized in the form of questionnaire, etc. These indicators were respectively subject to kano classification and calibration of satisfaction and importance. The mathematical model was used to modify the importance of different product services, so as to obtain the final importance of each product service attribute. The slope values of such two attributes as online designed service and data transmission speed were respectively 1.0091 and 2.6981, and the important degrees were 0.6025 and 0.5974, respectively. These two attributes were prioritized for the platform optimization, and the optimization order of each attribute of the personalized printing platform was obtained based on such parameters as kano type and importance, etc. From the perspective of customer demand, the key points for design and optimization are provided for the personalized printing platform.