| 对我国陶瓷品牌建设中品牌形象问题的研究 |
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| 引用本文： | 夏海清. 对我国陶瓷品牌建设中品牌形象问题的研究[J]. 中国陶瓷工业, 2006, 13(3): 34-36 |
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| 作者姓名： | 夏海清 |
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| 作者单位： | 景德镇陶瓷学院,333001 |
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| 摘 要： | 我国陶瓷缺乏国际知名品牌,与我国的陶瓷品牌形象建设存在的问题息息相关.本文通过对品牌与品牌形象的研究,具体分析了我国陶瓷在品牌形象建设中存在的主要问题,并在此基础上提出了加强我国陶瓷品牌形象建设相关的对策.
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| 关 键 词： | 陶瓷 品牌形象 对策 |
| 文章编号： | 1006-2874（2006）03-0034-03 |
| 收稿时间： | 2006-01-25 |
| 修稿时间： | 2006-01-25 |
STUDY ON IMAGE ESTABLISHMENT OF CHINESE CERAMIC BRANDS |
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| Xia Haiqing. STUDY ON IMAGE ESTABLISHMENT OF CHINESE CERAMIC BRANDS[J]. China Ceramic Industry, 2006, 13(3): 34-36 |
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| Authors: | Xia Haiqing |
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| Affiliation: | Jingdezhen Ceramic Institute, 333001 |
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| Abstract: | Absence of world-famous brands in Chinese ceramics has much to do with the problems conceming their brand image establishment. By studying the relationship between brands and brand image establishment, this paper analyzed the major problems existing in the establishment of Chinese ceramic name brand image and then put forth their solutions. |
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| Keywords: | ceramics brand image solution |
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