| 浅谈电力营销增值服务与模式创新 |
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| 引用本文： | 梁建忠.浅谈电力营销增值服务与模式创新[J].山西能源与节能,2012(10):11-12,86. |
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| 作者姓名： | 梁建忠 |
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| 作者单位： | 四川中江供电有限责任公司,四川 中江,618100 |
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| 摘 要： | 电力企业的市场营销是电力企业为了满足用户需求，通过为其创造电力产品与价值来满足其需要的一种管理过程和社会服务过程。在电力营销服务的过程中，企业要以市场为导向，不断创新与调整发展策略，加大建设力度，营造企业的良性发展模式。从电力营销增值服务和电力营销模式创新两个方面对其进行了简要说明。
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| 关 键 词： | 电力营销 增值服务理念方式 营销模式创新 |
On the Value-added Service and Model Innovation of Power Marketing |
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| LIANG Jian-zhong.On the Value-added Service and Model Innovation of Power Marketing[J].Shanxi Energy and Conservation,2012(10):11-12,86. |
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| Authors: | LIANG Jian-zhong |
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| Affiliation: | LIANG Jian-zhong (Sichuan Zhongjiang Supply Limited Liability Company, Zhongjiang 618100, Sichuan, China) |
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| Abstract: | The power companies marketing power in order to meet user needs, through its creation of electrical products and value to meet the need of a management process and social services process. In the process of the power marketing services, enterprises should be market-oriented, innovative and adjust their development strategies, to increase efforts in building, creating a virtuous development model. This paper described from value-added services of the power marketing and electric power marketing model innovation. |
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| Keywords: | power marketing concept of value-added services marketing innovation |
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