包装设计色彩视觉美的探讨

色彩作为一种主要的视觉语言,在包装设计中起着极为重要的作用,包装的色彩特征甚至比形状设计更令人印象深刻.包装色彩的视觉美感不但要掌握色彩的审美规律,还要着重从色彩的人文性,民族、地域性及流行趋势等方面,并通过种种实例,来探讨视觉美感的规律性,充分把握色彩美感的尺度,设计出好的包装作品.

Discussion on Visual Color Aesthetics of Packaging Design

Color as a main optic language plays a very important role in packaging design. Packaging color sometimes is even more important than that of shape design, which leaves a deeper impression on people. It was put forward that to design good packaging products, one should not only master the taste rule, but also understand visual beauty feeling rule, fully master color beauty feeling depth, in terms of people and culture color, nationality, region and popular trend.