新媒体环境下地方高校图书馆阅读推广SWOT-PEST分析及发展策略研究

新媒体的出现给地方高校图书馆阅读推广服务发展带来了契机。本文结合问卷调查的结果，在阐述新媒体环境下地方高校图书馆阅读推广服务开展现状的基础上，利用SWOT-PEST分析方法对地方高校图书馆阅读推广工作的内外环境进行了全面分析，并据此提出新媒体环境下地方高校图书馆阅读推广工作的发展策略。

SWOT-PEST Analysis and Development Strategy Research of Reading Promotion in Local University Libraries Under the New Media Environment

The emergence of new media brings an opportunity to the development of reading promotion services in local university libraries. Based on the results of the questionnaire survey, the article describes the current situation of the reading promotion service of local university libraries under the new media environment, and uses the SWOT-PEST analysis method to conduct the internal and external environment of the reading promotion work of local university libraries under the new media environment. Based on the detailed analysis, the development strategy of local university library reading promotion under the new media environment is proposed.