| 基于数据挖掘技术的轿车营销管理系统 |
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| 引用本文： | 赵韩,朱凌云. 基于数据挖掘技术的轿车营销管理系统[J]. 现代制造工程, 2006, 0(7): 12-15 |
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| 作者姓名： | 赵韩 朱凌云 |
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| 作者单位： | 合肥工业大学机械与汽车工程学院,合肥,230009;合肥工业大学机械与汽车工程学院,合肥,230009 |
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| 摘 要： | 针对目前轿车营销市场竞争激烈的现状,在介绍数据挖掘关键技术的基础上建立基于数据挖掘技术的轿车营销管理系统,并给出应用判定树进行目标客户挖掘的实例。
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| 关 键 词： | 数据挖掘 营销管理系统 目标客户 判定树 |
| 文章编号： | 1671-3133(2006)07-0012-04 |
| 修稿时间： | 2005-12-12 |
Car's marketing management base on the technology of data mining |
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| Zhao Han,Zhu Lingyun. Car's marketing management base on the technology of data mining[J]. Modern Manufacturing Engineering, 2006, 0(7): 12-15 |
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| Authors: | Zhao Han Zhu Lingyun |
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| Abstract: | To face the situation of fierce competition in car marketing,on the basis of introducing key techniques of data mining,a system for marketing management based on technologies of data mining was established and an example that the model of decision tree to apply in goal customer mining was presented. |
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| Keywords: | Data mining Marketing management system Target customer Decision tree |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
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