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基于DW+OLAP+DM的超市销售决策支持系统
引用本文:薛红,王敏.基于DW+OLAP+DM的超市销售决策支持系统[J].计算机工程,2007,33(14):66-68,8.
作者姓名:薛红  王敏
作者单位:北京工商大学信息工程学院,北京,100037
基金项目:北京市教委科技发展计划
摘    要:结合超市的销售信息设计和开发了C/S结构的基于数据仓库、联机分析和数据挖掘技术的超市销售决策支持系统,从应用的角度介绍了数据仓库的构建过程、联机分析处理技术的实现。数据挖掘模块通过分析商品销售记录,寻求最佳的货架摆放布局。通过对会员资料的分析,帮助制定会员卡服务策略和促销方案,更好地适应顾客,留住固定的消费群。

关 键 词:数据仓库  OLAP  数据挖掘  决策支持系统
文章编号:1000-3428(2007)14-0066-03
修稿时间:2006-07-25

Supermarket Sale DSS Based on DW+OLAP+DM
XUE Hong,WANG Min.Supermarket Sale DSS Based on DW+OLAP+DM[J].Computer Engineering,2007,33(14):66-68,8.
Authors:XUE Hong  WANG Min
Affiliation:College of Information Engineering, Beijing Technology and Business University, Beijing 100037
Abstract:With supermarket sale data, the supermarket sale DSS of C/S framework is designed and developed based on data warehouse, OLAP and data mining technologies. This paper introduces the established process of data warehouse and realization of online analytical processing technology from application requirement. The data mining function module seeks the optimal putting layout of goods shelves by analyzing the sale record of merchandise, The module can help managers set down member card serving strategy and sales promotion project according to the analysis of member information to adapt well to consumers and keep steady consumption group.
Keywords:data warehouse  OLAP  data mining  decision support system
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