| 我国网络营销面临的主要问题及其对策解析 |
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| 引用本文： | 刘生慧. 我国网络营销面临的主要问题及其对策解析[J]. 兰州工业高等专科学校学报, 2012, 0(1): 83-85 |
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| 作者姓名： | 刘生慧 |
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| 作者单位： | 兰州工业高等专科学校管理工程系,甘肃兰州730050 |
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| 摘 要： | 目前,我国网络营销方面的理论研究比较欠缺,企业网络营销效果尚不明显,专业服务水平较低,环境不规范。提出解决此类问题首先需要培养专业的网络营销人才,然后建设专业化、个性化的网络营销机构,并且建立和完善网络营销的管理机制与方法。
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| 关 键 词： | 网络营销 营销人才 管理机制 |
Analysis of Main Problems and Strategies in Chinese Network Marketing |
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| LIU Sheng-hui. Analysis of Main Problems and Strategies in Chinese Network Marketing[J]. Journal of Lanzhou Higher Polytechnical College, 2012, 0(1): 83-85 |
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| Authors: | LIU Sheng-hui |
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| Affiliation: | LIU Sheng-hui(Department of Management Engineering,Lanzhou Polytechnic College,Lanzhou 730050,China) |
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| Abstract: | At present,there are such problems in Chinese network marketing as lacking of theoretical study,insignificant marketing effect,lower level of professional services and non-standardized marketing environment.To solve these problems,professional network marketing talents should be trained firstly,then professional and personalized network marketing should be constructed,and management mechanisms and methods of network marketing should be established and improved. |
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| Keywords: | network marketing problems strategies |
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