| 从传播学角度看《红楼梦》的传播特色 |
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| 引用本文： | 李娜,赵昭.从传播学角度看《红楼梦》的传播特色[J].北方工业大学学报,2006,18(2):59-66. |
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| 作者姓名： | 李娜 赵昭 |
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| 作者单位： | 北京联合大学文理学院人文系,100044,北京海淀区;北京联合大学文理学院人文系,100044,北京海淀区 |
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| 摘 要： | 《红楼梦》问世以来,流传之广,传播之远,是其他所有中国古典文学作品不可企及的。从传播学的角度看,作为一部小说,足见其具有自己独特的传播特色。首先是对符号的奇妙使用,其次是客观传播环境的促进作用;第三是作品本身与受众心理的契合。
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| 关 键 词： | <红楼梦>传播特色 符号 环境 受众 |
| 收稿时间： | 2005-09-06 |
| 修稿时间： | 2005-09-06 |
Dissemination Characteristics of Dream of the Red Mansion |
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| Li Na,Zhao Zhao.Dissemination Characteristics of Dream of the Red Mansion[J].Journal of North China University of Technology,2006,18(2):59-66. |
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| Authors: | Li Na Zhao Zhao |
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| Abstract: | Since the advent of Dream of the Red Mansion,its influence has spread far and wide,which is unmatched by all other classic Chinese writings.From the viewpoint of dissemination,as a novel,it has its own unique characteristics: firstly,the witty maneuvering of symbols;secondly,cashing in on the existing environment to become popular;and thirdly,being in compliance with the psychology of the audience. |
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| Keywords: | Dream of the Red Mansion dissemination characteristice symbol environment audience |
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