| 信息不对称理论在磷复肥营销领域的应用 |
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| 引用本文： | 武飞.信息不对称理论在磷复肥营销领域的应用[J].磷肥与复肥,2003,18(6):75-77. |
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| 作者姓名： | 武飞 |
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| 作者单位： | 中国-阿拉伯化肥有限公司,河北,秦皇岛,066003 |
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| 摘 要： | 在磷复肥市场上生产厂家与经销商、经销商与农民之间存在信息不对称。本文从磷复肥营销的实际出发 ,结合信息不对称理论 ,对磷复肥营销领域中的信息不对称现象进行了详细阐述 ,并在此基础上揭示了信息不对称给生产企业、经销商和农民带来的影响 ,提出了克服磷复肥市场信息不对称对市场不良影响的对策
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| 关 键 词： | 信息不对称 磷复肥 营销 |
| 文章编号： | 1007-6220(2003)06-0075-03 |
| 修稿时间： | 2003年4月25日 |
Application of information asymmetric principle in marketing of phosphatic compound fertilizer |
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| WU Fei.Application of information asymmetric principle in marketing of phosphatic compound fertilizer[J].Phosphate & Compound Fertilizer,2003,18(6):75-77. |
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| Authors: | WU Fei |
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| Abstract: | The asymmetric information between producer and distributor, and between distributor and farmer persist on the market of phosphate and compound fertilizer. Based on the current marketing status and the concepts of asymmetric information, some cases of asymmetric information in the market of phosphate and compound fertilizer are analyzed in detail, the influences of asymmetric information on producer, distributor and farmer are discussed, and several countermeasures are also presented for elimination of harmful effect of asymmetric information on the market of phosphate and compound fertilizer. |
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| Keywords: | asymmetric information phosphate and compound fertilizer marketing |
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