| 铸造企业市场营销管理信息系统的研究开发 |
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| 引用本文： | 吴洪坚,张晓萍,黄天佑,雷平,唐有智,胡艳梅. 铸造企业市场营销管理信息系统的研究开发[J]. 铸造技术, 2002, 23(1): 61-64 |
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| 作者姓名： | 吴洪坚 张晓萍 黄天佑 雷平 唐有智 胡艳梅 |
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| 作者单位： | 1. 清华大学机械工程系,北京,100084
2. 东风汽车公司铸造一厂,湖北,十堰,442048 |
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| 摘 要： | 针对目前我国铸造企业市场营销管理复杂的特点 ,研究开发了基于ERP和供应链管理思想的铸造企业市场营销管理信息系统 ,着重阐述该系统的模块设计与控制方法 ;本系统已在企业中运用 ,它的成功将促进管理信息系统在铸造企业中的普及
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| 关 键 词： | 铸造企业 市场营销 ERP MIS ERPⅡ |
| 文章编号： | 1000-8365(2002)01-0061-04 |
| 修稿时间： | 2001-10-29 |
The Development and Discussion of a Marketing Management Information System |
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| WU Hong jian ,ZHANG Xiao ping ,HUANG Tian you ,LEI Pin ,TANG You zhi ,HU Yan mei. The Development and Discussion of a Marketing Management Information System[J]. Foundry Technology, 2002, 23(1): 61-64 |
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| Authors: | WU Hong jian ZHANG Xiao ping HUANG Tian you LEI Pin TANG You zhi HU Yan mei |
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| Affiliation: | WU Hong jian 1,ZHANG Xiao ping 1,HUANG Tian you 1,LEI Pin 2,TANG You zhi 2,HU Yan mei 2 |
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| Abstract: | Aimed at the complex marketing procedures in foundry enterprise, a marketing management information system which is based on the principles of ERP and Supply China Management is developed. The methods of module designing are elucidated and the structure of the system is present. The system has put into application and proved to be useful and effcient. Its success will accelerate the progress of management information system in foundry industry. |
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| Keywords: | ERP MIS |
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