|
|||||
|
|
| 实施"客户化"营销策略开拓电力市场 | |
| 引用本文： | 陈英,陈达,潘颖.实施"客户化"营销策略开拓电力市场[J].黑龙江电力,2003,25(6):412-414,417. |
| 作者姓名： | 陈英 陈达 潘颖 |
| 作者单位： | 1. 黑龙江省电力科学研究院,黑龙江,哈尔滨,150030 2. 牡丹江电业局,黑龙江,牡丹江,157000 3. 林口电业局,黑龙江,林口,157600 |
| 摘 要： | 以“有客户就有市场”的经营理念为依据,提出了用“客户化”营销策略开拓电力市场的观点,从客户的思维出发,追求综合效益,在为客户提供满意服务的同时,帮助客户成功,提高客户的忠诚,以“客户化”为特殊竞争力,开拓电力市场,树立供电企业新形象,提高企业、社会等各方面效益。 |
| 关 键 词： | 客户 营销策略 电力市场 |
| 文章编号： | 1002-1663(2003)06-0412-03 |
Open up electric power market by implementing "Customerization" marketing tactics |
|
| CHEN Ying.Open up electric power market by implementing "Customerization" marketing tactics[J].Heilongjiang Electric Power,2003,25(6):412-414,417. | |
| Authors: | CHEN Ying |
| Abstract: | From the operating concept of "there is a market wherever there is a customer", it is suggested to open up the electric power market by implementing the "customerization" marketing tactics, thinking in the customers' way of thinking for comprehensive improvement of overall performance, and improving the royalty of customers by providing them with quality service. |
| Keywords: | customer marketing tactics electric power market |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |