| 网络广告效果评价方法研究 |
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| 引用本文： | 代文锋.网络广告效果评价方法研究[J].办公自动化,2008(4). |
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| 作者姓名： | 代文锋 |
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| 作者单位： | 兰州商学院信息工程学院 兰州; |
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| 摘 要： | 本文主要介绍了网络广告的主要形式,提出了评价网络广告效果的几种方法,如比较法、加权计算法、点击率、转换率,目的在于更加全面地、科学地评价网络广告给企业带来的经济效果。
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| 关 键 词： | 网络广告 广告效果 点击率 转化率 |
Research on the Evaluation Method of Online Advertisement Effectiveness |
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| Dai Wenfeng.Research on the Evaluation Method of Online Advertisement Effectiveness[J].Office Automation,2008(4). |
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| Authors: | Dai Wenfeng |
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| Affiliation: | Dai Wenfeng (School of Information Engineering,Lanzhou Commercial College Lanzhou 730020) |
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| Abstract: | This paper mainly introduces the forms of online AD and puts forward several ways which can measure the online AD effectiveness,such as method of compare,weighted calculation,click-through rate and conversion rate.The aim of this paper is measuring the economy effectiveness associated with online AD comprehensively and scientifically. |
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| Keywords: | Online AD AD effectiveness Click-Through Rate Conversion Rate |
| 本文献已被 CNKI 等数据库收录！ |
