| 全球药妆品市场概览 |
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| 引用本文： | 王小强.全球药妆品市场概览[J].日用化学品科学,2009,32(10):46-48. |
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| 作者姓名： | 王小强 |
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| 作者单位： | 太原理工大学,山西,太原,030026 |
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| 摘 要： | 对美国、法国、白本和中国的药妆品市场状况进行了概述。对美国药妆品市场的专业化特色进行了介绍。认为日本是亚洲化妆品市场的领航者和风向标，对日本药妆品市场、药妆连锁店的品牌推广及经营理念进行了论述。
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| 关 键 词： | 药妆品 连锁店 市场 全球 |
Glance at the global cosmeceutical market |
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| WANG Xiao-qiang.Glance at the global cosmeceutical market[J].Detergent & Cosmetics,2009,32(10):46-48. |
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| Authors: | WANG Xiao-qiang |
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| Affiliation: | WANG Xiao-qiang (Taiyuan University of Technology, Taiyuan, Shanxi 030026, China) |
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| Abstract: | The market situation of cosmeceutical in the United States, France, Japan and China were related. The specialized management of cosmeceutical market was introduced. It is pointed out that Japan is the leader and the weathervane in Asia cosmetic market, the Japan＇s cosmeceutical market, the brand promotion of cosmeceutical multiple shop and the management philosophy were also discussed. |
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| Keywords: | cosmeceutical multiple shop market global |
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