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童装设计要点分析
引用本文:谢秀红.童装设计要点分析[J].纺织科技进展,2012(3):90-93.
作者姓名:谢秀红
作者单位:广东女子职业技术学院
摘    要:通过市场分析和品牌案例研究,对童装设计要点进行剖析,得出:把握好品牌定位,发展潮流,色彩及区域环境相融合的童装产品才能满足童装市场新的需求。

关 键 词:设计理念  品牌定位  童装设计  潮流  色彩

Analysis of Design Points on Children′s Clothing
XIE Xiu-hong.Analysis of Design Points on Children′s Clothing[J].Progress in Textile Science & Technology,2012(3):90-93.
Authors:XIE Xiu-hong
Affiliation:XIE Xiu-hong(Guangdong Women′s Vocational and Technical College,Guangzhou 511450,China)
Abstract:Based on market analysis and brand case studies,it dissected the design points of children′s clothing.The results showed that a good grasp of the brand concept of positioning,integrating the development trend,color characteristics and regional environment with children′s clothing products could meet the needs of the children′s wear market.
Keywords:design concept  brand positioning  children′s wear design  trend  color
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