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选题风险的识别及规避措施
引用本文:张淑芳,郭华良.选题风险的识别及规避措施[J].武汉理工大学学报(信息与管理工程版),2008,30(5).
作者姓名:张淑芳  郭华良
作者单位:1. 武汉理工大学,出版社,湖北,武汉,430070
2. 中国建材工业出版社,北京,100081
摘    要:选题风险与出版社的效益密切相关.以风险管理的基本理论为依据,提出了运用专家调查法、事故树法和因果分析法识别图书选题风险的操作方法,进而为规避选题风险、争取效益最大化奠定了良好的基础.

关 键 词:选题风险  风险识别  规避措施

Risk Identification of the Topic-section and Its Countermeasures
ZHANG Shufang,GUO Hualiang.Risk Identification of the Topic-section and Its Countermeasures[J].Journal of Wuhan University of Technology(Information & Management Engineering),2008,30(5).
Authors:ZHANG Shufang  GUO Hualiang
Affiliation:ZHANG Shufang,GUO HualiangZHANG Shufang: Editor,Wuhan University of Technology Press,Wuhan 430070,China.
Abstract:The risk of topic-section is closely related to the efficiency of presses.Based on the basic theory of risk management,some useful measures to identify the risk of topic-section were put forward by adopting the methods of expert-surveying,accident-tree and cause-effect analyzing.It will lay a solid foundation not only for avoiding the risk of topic-section but also for achieving the maximum economic efficiency.
Keywords:risk of topic-section  risk identification  countermeasures  
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