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Hedonic effects of uniformity in variety.
Authors:Berlyne  D E; Boudewijns  W J
Abstract:Describes 2 experiments with a total of 148 undergraduates, using visual patterns consisting of 2 elements that differed in 0-4 properties but were otherwise alike. Different Ss rated the patterns for pleasingness, interestingness, liking, and complexity. With successive, but not with simultaneous, presentation of elements, pleasingness and liking reached maxima when there were both differences and similarities. Interestingness increased with the number of differences in both modes of presentation. Judged complexity increased with the number of differences but was significantly higher when elements appeared simultaneously. It is suggested that when hedonic ratings are plotted against judged complexity, results can be related to findings of previous experiments on hedonic effects of complexity. (French summary) (20 ref.) (PsycINFO Database Record (c) 2010 APA, all rights reserved)
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