Intrapair imagery effects in verbal discrimination and incidental associative learning.

Administered 4 study-test trials to 80 17-38 yr. Old students on a verbal discrimination learning (vdl) task where the items varied in imagery (i) value. Ss were then tested for incidental associative learning. The 32-pair mixed list consisted of 8 pairs of high-i and 8 pairs of low-i nouns, and 16 pairs in which 1 item was high-i and the other low-i. For 1/2 of the latter pairs the high-i word was correct. Significantly more errors occurred during vdl with homogeneous low-i pairs than with the other 3 pair types, which did not differ reliably from each other. Incidental associative learning was highest for homogeneous high-i pairs, and stimulus i was more effective than response i when the stimuli had been wrong but not when they had been right during prior vdl. The latter condition was characterized particularly by sharply depressed performance on high-i-low-i pairs. The vdl results are discussed in terms of imagery and frequency hypotheses, and the associative memory data in terms of the effects of the experimental conditions on the amount of attention devoted to 1 or both members during vdl. (french summary) (PsycINFO Database Record (c) 2010 APA, all rights reserved)