低碳理念下梅山地区乡村旅游纪念品设计

目的探讨低碳理念下梅山地区乡村旅游纪念品的开发设计思路,为梅山地区在地文化传播、乡村旅游发展提供形象化的启示与借鉴。方法分析了低碳理念与梅山地区乡村旅游纪念品之间的关联,并结合实例,从在地性的价值体现、功能性的循环适用、历时性的产品更新3方面论述了梅山地区乡村旅游纪念品的设计构想。结论以低碳理念为切入点,为梅山地区乡村旅游纪念品的设计及开发提供了新的思路与方法,实现了低碳理念价值引导、梅山文化传播、梅山地区乡村旅游发展的多方共赢。

Design of Souvenirs for Rural Tourism under the Low-carbon Concept

To discuss the development and design of souvenirs for rural tourism of Meishan region and to provide practical ways to promote Meishan culture and tourism industry. The connections between low-carbon concept and the design of souvenirs were analyzed first. Then three basic design principles of the Meishan rural tourism souvenirs were discussed: the representation of local values, the functional and renewable abilities and product update capacity. New approaches were developed to design the souvenirs of Meishan rural tourism based on low-carbon concept. The Meishan culture and tourism industry were well promoted while low-carbon concept was implemented, which is a win-win solution for the design of souvenirs.