从造型语义看川酒酒瓶设计

目的针对古代酒具和川酒酒瓶造型案例进行设计分析,挖掘造型中所蕴涵的语义情境和情感态度等关系。方法对古代酒具及川酒酒瓶造型中的语义表现形式进行梳理分析,提出酒瓶造型设计新趋势,即以生态景观"竹"为对象,对川酒酒瓶进行探索性的创新设计。结论酒瓶造型语义是多种元素的综合体现,设计师应从理性思维出发,正确处理好造型语义与精神文化内涵的共生关系,达到建设川酒品牌的目的。

Sichuan Liquor Bottle Design from Modeling Semantically

For the ancient wine and Sichuan liquor shape case design analysis, mining modeling inherent in the semantic context, attitudes and other relations. Ancient wine and Sichuan Baijiu(liquor) in the shape of semantic analysis to sort out forms, make new bottle design trends; ecological landscape "Bamboo" for the object, and liquor bottles were explored Innovative design. Bottle semantic modeling is a comprehensive reflection of various elements, the designer should depart rational thinking, correctly handle the symbiotic relationship between the semantic modeling and spiritual culture, so as to achieve the purpose of building Sichuan liquor brand.