| 软件:有效数字化广告牌背后的大脑 |
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| 引用本文： | Chris Frampton,黄秀兵,丁娇娇,袁军涛. 软件:有效数字化广告牌背后的大脑[J]. 现代显示, 2008, 0(6): 20-23 |
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| 作者姓名： | Chris Frampton 黄秀兵 丁娇娇 袁军涛 |
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| 作者单位： | 1. Dynamax科技有限公司市场销售部,英国布莱克本
2. 北京科技大学 |
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| 摘 要： | 日益精密且成本逐渐下降的的显示技术使人们对下一代户内、户外广告的数字化充满了期待。然而运行显示网络必不可少的大脑是不容忽略的。下面综述了成功的数字广告系统的软件需求,以及这些系统的工作方式。
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| 关 键 词： | 软件 数字广告系统 户内户外广告 |
Software: The Brains Behind Effective Digital Signage |
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| Chris Frampton. Software: The Brains Behind Effective Digital Signage[J]. Advanced Display, 2008, 0(6): 20-23 |
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| Authors: | Chris Frampton |
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| Abstract: | Increasingly sophisticated and affordable screen technology has led to the expectation that the next generation of in-store and outdoor advertising will be digital. Yet it is vital not to neglect the brains needed to run the body of a screen network. The following is an overview of the software requirements behind successful digital-signage networks and how they can be fulfilled. |
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| Keywords: | software digital signage indoor-outdoor advertising |
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