| 南京东路消费行为的空间特征分析 |
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| 引用本文： | 王德,朱玮,黄万枢. 南京东路消费行为的空间特征分析[J]. 城市规划学刊, 2004, 0(1): 31-36 |
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| 作者姓名： | 王德 朱玮 黄万枢 |
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| 作者单位： | 同济大学城市规划系;同济大学城市规划系;同济大学城市规划系 |
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| 摘 要： | 根据对上海市南京东路消费者调查所获数据的分析,以地块为分析单位从空间角度探讨消费者的行为特征,包括人流,停留次数,消费金额,人均消费金额等要素的空间分布的基本特征以及入口、回游、出口各阶段的空间特征,以进一步认识消费行为的复杂性和影响因素的多样性.
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| 关 键 词： | 南京东路 消费者行为 空间特征 |
| 文章编号： | 1000-3363(2004)01-0031-06 |
| 修稿时间： | 2003-10-01 |
Approach on Consumer's Spatial Behavior on East Nanjing Road |
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| WANG De,ZHU Wei,HUANG Wanshu). Approach on Consumer's Spatial Behavior on East Nanjing Road[J]. Urban Planning Forum, 2004, 0(1): 31-36 |
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| Authors: | WANG De ZHU Wei HUANG Wanshu) |
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| Abstract: | This research is based on the data obtained from a questionnaire survey on the consumers' behavior around the Nanjing Road. In this paper, the Nanjing Road is divided into several blocks, which are taken as study units. The consumer's basic spatial behaviors including distribution of flow, stop times, money consumed, money consumed per capita, and spatial phase characteristics (entrance, multistop, and exit) are analyzed. The factors affecting consumers' spatial behavior and the general features of the East Nanjing Rd. are proposed after statistical analysis. |
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| Keywords: | East Nanjing Rd. consumer behavior spatial characteristics |
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