以产品系统设计理念提升企业的核心竞争力

企业核心竞争力已由产品实物形态发展到全程服务的非物质形态，坚持以创造人类社会更加健康合理的生活方式为目标的产品系统设计将成为提升企业核心竞争力的有效方式。产品不仅要服务于消费者的单个实用功能，更应从使用环境和整体产品的生命周期出发，推进生活方式、企业和社会的可持续发展。产品系统设计可以通过以产品使用方式的连续性、协调性和多样性为目标的产品系列化战略，以及产品符号形态的统一性，使用方式的统一性和产品符号意义的多样性为目标的产品符号系统化战略，在产品的设计制造、宣传销售、服务回收的整个生命周期中塑造企业形象，显示企业个性，创造企业品牌，传播企业独特的文化价值观，赢利于激烈的市场竞争之中。

On Promoting Core Competence of Corporation with Product System Design Theory

The core competence of the corporation has been developed from the material product to the nonmaterial product.The product system design of which the target is to create more healthy-reasonable life-style for the mankind will be effectual to promote the core competence of the corporation.Product not only provides the single-material function for customer,but also promotes the sustainable development of life-style,corporation and society with a view to using-environment and lifecycle of the whole product.By product-series strategy of which the target is to keep the continuity,coordination and diversity of the using-way and product-symbol systematization of which the target is to keep the identity of the product-symbol form,the identity of the using-way and the diversity of the product-symbol meaning,product system design can figure the corporation identity,show the corporation character,create the corporation brand,spread the special cultural value of corporation,win the benefit in the market competition in product lifecycle which include design,manufacturing,selling,using,recovering and so on.