| 浅析皮具业的差异化生存与持续发展 |
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| 引用本文： | 曾琦,陈武勇,何有节.浅析皮具业的差异化生存与持续发展[J].皮革科学与工程,2009,19(1). |
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| 作者姓名： | 曾琦 陈武勇 何有节 |
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| 作者单位： | 四川大学轻纺与食品学院生物质与皮革工程系,四川,成都,610065 |
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| 摘 要： | 从分析我国皮具行业发展的整体现状入手,分析了皮具企业实施差异化战略的必要性,并从差异化战略的本源、差异化战略的基础、差异化战略的支撑几个主要方面提出了皮具企业在实施差异化战略时要注意的问题.
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| 关 键 词： | 皮具行业 策略 差异化战略 可持续发展 |
Diversity Survival and Sustainable Development in Leather Goods Industry |
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| ZENG Qi,CHEN Wu-yong,HE You-jie.Diversity Survival and Sustainable Development in Leather Goods Industry[J].Leather Science and Engineering,2009,19(1). |
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| Authors: | ZENG Qi CHEN Wu-yong HE You-jie |
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| Affiliation: | Institute of Light;Textile and Food Industry;Sichuan University;Chengdu 610065;China |
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| Abstract: | According to the whole situation of leather industry,this article analyzes the demands and reasons for difference competition strategy of leather enterprises. Several key aspects has been dis-cussed including the origin,the basis and the support points of difference competition strategy. At the same time,some problems that need to be solved have been set out |
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| Keywords: | leather goods industries homogeneity difference competition strategy sustainable devel-opment |
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