浅谈沈冶机械自主品牌建设

借鉴沈冶机械自主品牌成功经验,重点研究装备制造业企业品牌建设.首先介绍了沈冶机械品牌建设的基本情况,其次从内部品牌、技术与市场、鉴定推广会、事件与活动四个方面重点论述制造业如何进行自主品牌建设,最后从品牌策略、自主建设等方面提出企业在进行自主品牌建设过程中需要注意的问题.

Discussion on SMMC Independent Brand Construction

By using successful experience of self-owned brand in SMMC,the brand building in equipment manufacturing enterprises is mainly studied.First the basic situation of SMMC brand building is introduced,Second,the ways of how to carry on the self-owned brand construction are discussed from four aspects of the internal brand,technology and market,identification of promotion,events and activities,Finally,problems that should be pay attention in the process of enterprises in building the self-owned brands are put forward from brand strategy,self-construction and so on,