Gender constancy and the "cost" of sex-typed behavior: A test of the conflict hypothesis.

95 children between 5- and 10-yrs-old watched televised boys and girls who differentially endorsed toys of varying attractiveness. The study was designed to test the hypothesis that behavioral expression of gender norms that arouse conflict would be delayed relative to norms that are conflict-free. Predictions were supported for boys. Gender-constant boys spent more time playing with an uninteresting sex-typed toy than did preconstant boys. When the sex-typed toy was relatively interesting, preconstant boys played with it as much as gender constant boys. Toy play among girls was related to toy attractiveness and the girl's agreement with televised stereotypes. Possible reasons for observed sex differences and previous inconsistencies in the gender constancy literature are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved)