基于视觉搜索的服装店铺陈列优化

服装店铺作为整个零售链的终端，是实现服装产品价值的一个载体。随着服装市场竞争的日益激烈，服装店铺的商品陈列在服装销售中发挥的作用越来越显著。以在校女大学生为调查对象，通过一个店铺模型设定9个特定的位置，利用E-Prime系统，探讨服装店铺不同角度位置与视觉搜索之间的关系。调查结果显示，不同的店铺陈列位置显著影响被试者视觉搜索的正确率和视觉搜索时间。本研究结果为服装卖场做出最佳商品陈列方案提供基础的参考依据。

Display optimizing of retail clothing store based on visual search

Retail clothing store is the end of the whole chain terminal, and it is a carrier to realize the value of apparel products. With the increasingly fierce of clothing market competition, merchandising plays a more prominent role in clothing sales. In this paper, the female students are subjects. Using a store model of nine specific location and E-Prime system, the paper wants to investigate the relationship between different angles of clothing store location and the visual search. The result tells that different store display locations significantly affect the accuracy of visual search and visual search time。 It may supply some basic information for clothing store to make the best plan of products display.