| 数字电视和蜂窝移动结合式的个人移动视频商业模式 |
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| 引用本文： | 门爱东.数字电视和蜂窝移动结合式的个人移动视频商业模式[J].世界电信,2004,17(4):37-39,43. |
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| 作者姓名： | 门爱东 |
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| 作者单位： | 北京邮电大学电信学院多媒体通信中心教授,博士生导师 |
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| 摘 要： | 数字我媒体信息的非对称性、数字内容的发展、广播传送能力的提高、移动用户的不断增长．以及地面数字电视广播和蜂窝移动网络自身对视频业务需求的限制等因素．都为地面数字电视广播网和数字移动通信网的自然结合做好了铺垫。而两者的结合也将给消费者带来新的、引人入胜的业务，不仅扩展了电视广播内容的种类，而且还支持内容的移动接收，为电视广播和移动通信开辟新的广阔市场。
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| 关 键 词： | 数字电视 蜂窝移动 个人移动视频通信 商业模式 技术标准 DVB-H标准 移动通信 |
Individual Mobile Video Service,New Business Model |
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| Men Aidong Professor,Mutilmedia Telecommunication Centre,Beijing University of Posts and Telecommunications..Individual Mobile Video Service,New Business Model[J].World Telecommunications,2004,17(4):37-39,43. |
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| Authors: | Men Aidong Professor Mutilmedia Telecommunication Centre Beijing University of Posts and Telecommunications |
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| Abstract: | Non-symmetric multimedia information, digital contents, digital TV broadcasting, huge number of mobile subscribers and great demand for video services, all of the drivers listed above would make a good base for convergence of digital TV broadcasting and mobile communication. The convergence will bring new attractive service and richful content to customers. The market will be promised. |
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| Keywords: | Digital TVCellular mobile communication MultimediaMBMS Digital video broadcasting Standards |
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