| 企业新产品开发及其策略 |
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| 引用本文： | 李秋捷.企业新产品开发及其策略[J].铜业工程,2008(1):95-98. |
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| 作者姓名： | 李秋捷 |
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| 作者单位： | 江西铜业集团公司德兴铜矿,江西,德兴,334224 |
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| 摘 要： | 阐述了新产品开发的重要性和必要性,开发新产品应遵循的原则及开发策略,论述了边缘产品的功能和效用,提出了降低新产品开发风险的措施。
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| 关 键 词： | 新产品 开发策略 边缘产品 开发风险 |
Enterprise's New Product Development and Strategy |
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| LI Qiu-jie.Enterprise''''s New Product Development and Strategy[J].Copper Engineering,2008(1):95-98. |
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| Authors: | LI Qiu-jie |
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| Affiliation: | LI Qiu - jie ( JCC Dexing Copper Mine, Dexing334224, Jiangxi, China) |
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| Abstract: | This article describes the importance and necessary of new product development, the principle and strategy which should be followed when developing new product. The function and avail of the brim product are discussed and the measure which is used to reduce the new product developing risk is also proposed. |
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| Keywords: | new product developing strategy brim product developing risk |
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