Product architecting for personalization

Personalization is an emerging manufacturing paradigm whereby customers can tailor products to their individual needs while maintaining high production efficiency. This paradigm necessitates “personalized product architecting” for determination of customizable/personalizable product modules and cost-effective manufacturing methods. This paper presents an initial effort in developing a method for identifying appropriate product architectures and manufacturing resolutions to achieve personalization considering functional utility and manufacturing cost. Ergonomic experiments and conjoint analysis are implemented to build functions relating manufacturability, price, and utility. Using these functions, a case study based on shoe products is conducted and the common integer programming welfare problem is expanded to a mixed-integer programming optimization problem for determination of a product family incorporating both personalized and customized offerings.