| 国内移动运营商电信产品市场风险分析 |
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| 引用本文： | 王瑛,柳研.国内移动运营商电信产品市场风险分析[J].信息技术,2006,30(8):129-132. |
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| 作者姓名： | 王瑛 柳研 |
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| 作者单位： | 1. 黑龙江移动通信有限责任公司,哈尔滨,150001
2. 哈尔滨市公安局信息中心,哈尔滨,150010 |
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| 摘 要： | 在国际电信市场低迷，中国电信改革不断深入、用户需求不断变化的背景下，中国的移动运营商正面临着前所未有的挑战，本文以国内移动运营商投入市场的电信产品为对象，就营销风险、服务风险及竞争风险三个主要方面，结合几年来移动运营商向市场投放电信产品的实际市场状况，综合分析移动运营商电信产品所面临的市场风险。
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| 关 键 词： | 移动运营商 电信产品 市场风险 风险 |
| 文章编号： | 1009-2552(2006)08-0129-03 |
| 修稿时间： | 2006年3月27日 |
Analysis of telecommunication products market risk of China mobile corporations |
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| WANG Ying,LIU Yan.Analysis of telecommunication products market risk of China mobile corporations[J].Information Technology,2006,30(8):129-132. |
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| Authors: | WANG Ying LIU Yan |
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| Abstract: | China mobile telecommunication corporations are facing huge challenge under the background of the depression of international telecommunications market,the evolution of China telecommunication's reform and the transformation of customer's demands.The subject of this article is telecommunication products that are invested by China mobile telecommunication corporations.Considering the actual market circumstance,the article analyses the market risks that telecommunication products are facing,which include marketing risk,service risk and competition risk. |
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| Keywords: | mobile telecommunication corporations telecommunication product market risk risk |
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