谈高等学校形象识别系统(UIS)

高等学校形象设计是为实现高等学校形象统一识别目标的具体表现。它是以高等学校形象为核心而展开的系统形象设计 ,塑造和传播高等学校形象 ,显示独特的学校个性 ,创造品牌。高等学校形象的系统评价是基于高等学校形象内部和外部评价因素 ,用系统和科学的评价方法去解决形象评价中错综复杂的问题 ,为高等学校形象设计提供理论依据。

An Introduction to the Designing of University Identify System(UIS)

The objective of a university identity system is to realize the integrity of a university's identity and to strengthen the recognition value of a university.In this paper,the authors point out that such a system should be so designed that it can serve to shape and promote university identity,to communicate a university's personality,and to create "brand" and that evaluation of university identity system should be based on the interior and exterior factors imposing influence on a university's identity.The authors also propose that systematic and scientific methods should be utilized to deal with problems arising from the identity evaluation.Last,guidelines are introduced with respect to the designing of UIS.