不同市场主导者下的以旧换再回收模型

为探究闭环供应链的定价决策问题，基于市场上不同主导者与废旧品回收渠道，建立了4种以旧换再回收模型，并对比分析了各个模型中制造商与零售商的定价决策。研究表明，1) 企业权力越大，议价能力就越强，企业的利润就越大；2) 再制造产品的定价、废旧品的回收价仅与废旧品的回收渠道有关，与市场主导者无关；3) 制造商回收时，潜在消费者能获更多的以旧换再返利，但是会损害初始消费者的利益；4) 制造商可以通过适当的降低新产品的耐用性、提高消费者对于再制造产品的接纳度等方式促使更多的消费者参加以旧换再活动，增大废旧品的回收率，进一步的把再制造产品推向市场。

A Replacement-recycle Model under Different Market Leaders

In order to explore the pricing decision-making problem of closed-loop supply chain, based on different leaders and waste recycling channels in the market, four old-fashioned recycling models were established, and the pricing decisions of manufacturers and retailers in each model were compared and analyzed. The research shows that: 1) The greater power the enterprise has, the stronger bargaining power it will get, and the more profits it will achieve. 2) The pricing of remanufactured products and the residual value of waste products are only related to the recycling channels of waste products. They are not related to market leaders. 3) The potential consumer can get more residual value when the manufacturer recycles the waste, but it will harm the interests of the original consumer. 4) Manufacturers can encourage more consumers to participate in replacement and increase the recycling rate of used products by appropriately reducing the durability of new products and increasing consumer acceptance of remanufactured products, which in turn promotes remanufactured products to the market.