The extent of knowledge of Quick Response Manufacturing principles: an exploratory transnational study

The main goal of this research is to identify whether companies that have implemented the Quick Response Manufacturing (QRM) approach have full knowledge of the QRM principles or have merely applied the elements (principles and tools) that have a close relationship with Lean Manufacturing. Based on a review of the literature regarding the QRM principles, an exploratory survey was conducted for over 20 manufacturing companies from Brazil, Europe and the USA that operate in an Engineer or Make to Order environment system and explicitly have conducted QRM journeys. The results of the present study show that (i) the surveyed companies have difficulty knowing and applying some of the exclusive elements of this approach, even if they started implementing QRM several years ago; (ii) the surveyed companies’ knowledge degree over QRM exclusive elements is apparently higher among US-based companies due to better trained employees and better dissemination and awareness of the QRM exclusive elements; and (iii) a mentality based on productivity, low costs and due date delivery was identified as the main barrier for companies to achieve a higher knowledge degree regarding QRM.