| 浅析中国葡萄酒行业价格战争 |
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| 引用本文： | 唐文龙. 浅析中国葡萄酒行业价格战争[J]. 食品科技, 2005, 0(8): 2-4 |
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| 作者姓名： | 唐文龙 |
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| 作者单位： | 山东工商学院外国语学院商务英语系,烟台,264005 |
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| 摘 要： | 通过分析中国葡萄酒市场价格战争的可能性和可行性,结合市场营销管理过程中的竞争优势理论提出了在当前竞争格局下价格战争手段不具有明显的有效性,对葡萄酒行业的健康发展做出了有益的探讨。
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| 关 键 词： | 价格战争 认知价值定价法 价格弹性 市场挑战者 |
| 文章编号： | 1005-9989(2005)08-0002-03 |
| 修稿时间： | 2005-01-31 |
Analysis on price war in Chinese wine market |
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| TANG Wen-long. Analysis on price war in Chinese wine market[J]. Food Science and Technology, 2005, 0(8): 2-4 |
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| Authors: | TANG Wen-long |
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| Abstract: | This article proposes some new understandings of price war in Chinese wine market based on the main study of competitive strategies in the field of marketing management. By analyzing the possibility andfeasibility of price war as a tactic to gain market shares from the competitors, the conclusion is that price war in Chinese wine market is not a effective way for the stakeholders to gain competitive advantage for the time being. |
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| Keywords: | price war perceived-value pricing price elasticity ofdemand market challenger |
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