数据挖掘与最优化结合的理论方法体系与问题求解模型

在研究了已有数据挖掘的过程模型的基础上，提出了数据挖掘与最优化结合的理论方法体系和支持最终决策分析的管理问题求解模型，目标是有效地将各种数据挖掘技术与最优化方法在实际应用中有机地结合起来，并为复杂的管理决策分析问题求解和决策实施提供一个切实可行的参考模型。通过在客户群决策分析中的应用，验证了提出的方法和模型的可行性和有效性。

Methodology and problem-solving model for integrating data mining and optimization

Based on existing data mining process models, this paper presents the methodology and problem-solving model for the integration between data mining techniques and optimization method. Our objective is to integrate data mining techniques and optimization methods seamlessly in real applications, and to provide a feasible reference model for end users so that complex decision problems could be solved efficiently and effectively. Furthermore, we apply our model to customer segmentation application in analytical CRM to verify the effectiveness and feasibility of the proposed methodology and model.