云环境下的动态分段定价策略

为了提高云服务供应商的市场竞争力,解决云计算中定价策略存在的问题,分析了固定定价机制和动态定价机制的优缺点及动态定价中资源拍卖及议价机制的特点,提出了一种基于云服务订购的动态定价策略.首先供应商根据云服务资源的使用情况制定一个预定价格,然后根据客户的预定价格与实时市场价格决定实际收费价格,给予预定客户一定的优惠,以刺激客户提前订购服务.依据定价策略的原理将定价函数按照订购价格进行了分段,给出了分段收费函数,分析了定价策略给用户及供应商带来的利益,最后以定价函数为基础,利用公式分别量化了用户和供应商对实际收费价格的相对满意度,为云环境下供应商制定合理的定价机制提供了参考.

Dynamic segmentation pricing strategy in cloud environment

To improve the market competitive and solve the pricing problems in cloud computing,one kind of dynamic segmentation pricing strategy was proposed on the basis of comparing fixed pricing and dynamic pricing and analyzing characteristics of resource auction and bargaining.The supplier makes a reservation price according to the use of cloud services resources,decides charge price according to reservation price and real-time market price,gives a discount to stimulate customer ordering service in advance.The pricing function based on the principle of pricing strategy is segmented and the pricing strategy which benefits to the user and supplier is analyzed.Finally,the actual price＇s relative satisfaction of user and supplier by using the formula is quantified based on pricing functions.It provides a reference for cloud service supplier developing a reasonable pricing mechanism in the cloud environment to improve the market competitiveness.