服装流行色预测的调研要点

调研是服装流行色预测的基础和重要组成部分，其关键是要明确调研要点。通过对发布的服装流行色的组成和服装流行色发生、发展规律的研究，指出服装流行色预测调研要点有2个方面：一是社会文化，二是社会色彩。社会文化影响大众的色彩需求心理，是构建流行趋势主题的依据，调研要点主要是社会时事和社会科技；社会色彩决定着流行趋势具体形式，调研要点主要是现实大众的个性、时尚服装色彩、时尚展览会上的新产品色彩、市场上品牌服装用错了的和特殊风格服装的色彩。

Key points of investigation for forecasting fashion color

Investigation is the basis for forecasting fashion color and is an important part of its composition, whose key lies in clear points of investigation. Having studied the release of fashion color in terms of the composition, rules of occurring and development, it points out that for fashion color forecasting there are two aspects needed to be investigated, that is, social culture and social color. The former affects public psychology on color requirement, which is the foundation of the theme of fashion color. The related key points of investigation are social developing trend and technology. The latter governs the specific form of fashion color, and the related key points of investigation involve the individuality, color of fashion, the color of new products on fashion exhibition, the color used wrong by brand-apparel and the color of special style garments.