| 提升乐山市旅行社业发展水平策略研究 |
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| 引用本文： | 周雅美,郑平.提升乐山市旅行社业发展水平策略研究[J].成都纺织高等专科学校学报,2012,29(4):18-21,71. |
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| 作者姓名： | 周雅美 郑平 |
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| 作者单位： | 乐山职业技术学院,乐山,614000 |
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| 基金项目： | 基金项目:乐山市科技局课题“乐山市旅行社业发展问题研究”2011JRK123 |
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| 摘 要： | 具有中枢连接器作用的旅行社业发展状况,对旅游业整体发展具有举足轻重、无可替代的作用。与国内外享有极高声誉的世界自然与文化双遗产地不相称是,乐山市旅行社业发展不尽如人意,表现出诸多问题。本文在访谈、整理相关资料的基础上,对乐山市旅行社业发展的问题进行了深度梳理,并据此提出了相应的应对策略。
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| 关 键 词： | 旅行社 发展 策略 |
. Study on the Promotion of Travel Agency Industry Development of Leshan City |
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| ZHOU Ya -mei,ZHENG Ping.. Study on the Promotion of Travel Agency Industry Development of Leshan City[J].Journal of Chengdu Textile College,2012,29(4):18-21,71. |
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| Authors: | ZHOU Ya -mei ZHENG Ping |
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| Affiliation: | (Leshan Vocational and Technical College, Leshan 614000) |
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| Abstract: | As the central link, the development of travel agency industry is important and irreplaceable to the development of tourism industry. The development of travel agency industry of Leshan city is not so good and has many problems, which is not equivalent to the world natural and cultural heritage of Emei mountain - Leshan Giant Buddha. Based on interviews and relevant data, the development problems of Leshan travel a- gency industry were sorted out and countermeasures were brought forward. |
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| Keywords: | travel agency development strategy |
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