| 论勘察设计企业的软实力建设 |
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| 引用本文： | 牛昊天. 论勘察设计企业的软实力建设[J]. 山西建筑, 2010, 36(18): 210-211 |
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| 作者姓名： | 牛昊天 |
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| 作者单位： | 中铁第一勘察设计院集团有限公司,陕西,西安,710043 |
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| 摘 要： | 研究了软实力的理论内涵,从企业文化的视角对企业软实力进行了解读,并从三个方面针对勘察设计企业的特质提出了软实力建设的思路和建议,从而构建勘察设计企业持续的竞争能力。
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| 关 键 词： | 勘察设计企业 软实力 企业文化 |
On construction soft power of survey and design enterprises |
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| NIU Hao-tian. On construction soft power of survey and design enterprises[J]. Shanxi Architecture, 2010, 36(18): 210-211 |
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| Authors: | NIU Hao-tian |
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| Affiliation: | NIU Hao-tian |
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| Abstract: | The paper researches the theoretic connotation of the soft power theory,interprets the enterprises＇ soft power from the enterprises＇ culture,and points out the idea and suggestions for the special quality of the survey and design enterprises from three aspects,so as to build up the competitive capacity of the survey and design enterprises. |
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| Keywords: | survey and design enterprises soft power enterprises＇ culture |
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