法国电信战略转型:循序渐进式革命

电信运营商“转型”一词最早由英国电信于2003年提出，但从全球运营商的转型实践来看，法国电信在2002年底已经率先迈出了转型的步伐．作为转型的开拓者和积极实践者，法国电信的是如何完成这场成功转型的，有什么值得国内运营商学习的地方．文章从定位特型、组织结构转型、业务创新和服务创新、项目计划引导特型战略落地四个方面一一做了诠释，文章最后还指出，随着“Next”战略的实施，法国电信的战略转型还在继续。法国电信还将在网络、业务、组织机构、客户服务等方面继续深入实施转型战略，从而带给业界更多的启示。

Strategic Conversion of France Telecom: a Revolution Step by Step

The word "conversion" for telecommunication carrier was first raised by British Telecommunication in 2003. But looking from the conversion practice of global carriers, France Telecommunication (FT for short) had made a step in conversion in advance at the end of 2002. As exploiter and positive practitioner of conversion, how did FT achieve this smart turning over? Is there anything worth borrowing from for domestic carriers? From four aspects: positioning conversion, structural conversion, business and service innovation, and project plan instructing conversion strategy, this paper gives illustration one by one. And at the end, it pointed out that with the implementation of "Next" strategy, the strategic conversion of France Telecom is going on, and it will be going on further conversion from network, business, structure, customer service, etc., bringing more inspiration to the industry.