现代广告传播中受众心态例析与探讨

现代广告传播经过近百年的发展,无论从技术层面还是文化理念上,无可否认已经进入了以广告受众为中心的时代,作为广告传播者的广告人在新形势下应该对广告受众进行分析和研究,寻求更好的传播策略,实现广告目标。并通过大量广告实战案例的剖析,着重研究受众心态的典型性表现。

Reflection and Analysis of Psychology of Audience-orientation in Modern Advertisement Spreading

Modern advertising has the development of nearly one century.Undoubtedly,either from the technological levels or cultural ideas,modern advertisement spreading has already come into the era of taking audience as center.Advertiser,as the advertising disseminator,should analyze and study the audience in the new situation.This paper,through a large number of analysis of advertising actual cases,carries out research on typical behaviors of audience's psychology,explores better advertising strategies to realize the advertising goal.