| 西北地区青年男子运动裤消费行为特征 |
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| 引用本文： | 李满宇,周捷,魏星艳. 西北地区青年男子运动裤消费行为特征[J]. 西北纺织工学院学报, 2013, 0(6): 740-745 |
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| 作者姓名： | 李满宇 周捷 魏星艳 |
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| 作者单位： | 西安工程大学服装与艺术设计学院,陕西西安710048 |
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| 基金项目： | 陕西省教育厅自然科学基金资助项目（12JK0574） |
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| 摘 要： | 通过问卷调查的方式，研究西北地区青年男子运动裤消费行为的特征．利用统计分析软件SPSS对问卷结果进行频数统计和相关分析，得到青年男子比较喜欢的购买运动裤的场所、购买运动裤时的主要考虑因素、可接受价位、购买频率、运动裤的局部细节结构及口袋设计的偏好等．为服装企业了解青年男子运动裤的消费行为，制定恰当有效的营销策略，为满足这一群体的服装消费需求提供了科学的研究依据．
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| 关 键 词： | 青年男子 运动裤 消费行为 |
Study on sports trousers consumption behavior of young men in northwest China |
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| LI Man-yu,ZHOU Jie,WEI Xing-yan. Study on sports trousers consumption behavior of young men in northwest China[J]. Journal of Northwest Institute of Textile Science and Technology, 2013, 0(6): 740-745 |
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| Authors: | LI Man-yu ZHOU Jie WEI Xing-yan |
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| Affiliation: | (School of Fashion and ArtDeslgn,Xi＇an Polytechnic University,Xi＇an 710048,China) |
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| Abstract: | The sports trousers consumption behavior of young men in northwest China is studied by ques- tionnaire survey. Frequency statistics and correlation analysis were taken by using SPSS. The results show young men＇s favorite purchase place, major consideration, acceptable price, purchase frequency, sports trousers local details structure and pocket design preferences. It provides a scientific research ref- erence for clothing enterprises to gain insight into young men sports trousers consumption behavior, for- mulate appropriate and effective marketing strategies. |
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| Keywords: | young men sports trousers consumption behavior |
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