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| 东部沿海地区川菜企业发展现状初步研究 | |
| 引用本文： | 路全忠,黄宝亮,高彩芹. 东部沿海地区川菜企业发展现状初步研究[J]. 四川烹饪高等专科学校学报, 2010, 0(5): 29-32 |
| 作者姓名： | 路全忠 黄宝亮 高彩芹 |
| 作者单位： | 1. 贵州大学管理学院,贵州,贵阳,550025 2. 贵州大学经济学院,贵州,贵阳,550025 3. 山东省城市服务技术学院,山东,烟台,264670 |
| 基金项目： | 四川省教育厅人文社科重点研究基地--川菜发展研究中心项目"东部沿海地区川菜企业发展现状及相应对策研究"阶段性成果之一;项目 |
| 摘 要： | 东部沿海地区作为我国改革开放的前沿,是川菜企业实施"立足四川,定位全国,走向世界"战略的重要跳板。因此,对沿海地区的川菜企业的"发展质量"要求会更高、更严格。本文力图通过对沿海地区川菜企业的发展现状进行系统分析研究,寻找其经营发展中存在的主要问题,以提高川菜企业的竞争能力,为今后企业的生存发展提供政策指导。 |
| 关 键 词： | 东部沿海地区 川菜企业 发展现状 |
A Preliminary Study on the Status Quo of Sichuan Cuisine Restaurants in Eastern Coastal Areas |
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| LU Quan-zhong,HUANG Bao-liang,GAO Cai-qin. A Preliminary Study on the Status Quo of Sichuan Cuisine Restaurants in Eastern Coastal Areas[J]. , 2010, 0(5): 29-32 | |
| Authors: | LU Quan-zhong HUANG Bao-liang GAO Cai-qin |
| Affiliation: | 1.School of management,Guizhou University,Guiyang 550025,Guizhou,China;2.College of Economic,Guizhou Vniversity,Guiyang 550025,Guizhou,China;3.Shandong College of City Service Technology,Yantai 264670,Shandong,China) |
| Abstract: | The coastal areas in southern China are a springboard for Sichuan cuisine enterprises to fulfill their strategy：being Sichuan-rooted,China-oriented and world-aiming.As a result,a higher demand is placed on the development of businesses in these areas.This paper analyzes their status quo,identifies their problems during the course of growth,and proposes guidelines for their further development,aiming to improve their overall competence. |
| Keywords: | eastern coastal areas Sichuan cuisine enterprises status quo |
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