| 论名牌战略的适用限制与实施关键 |
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| 引用本文： | 宋蔚蔚.论名牌战略的适用限制与实施关键[J].重庆工学院学报,1998(5). |
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| 作者姓名： | 宋蔚蔚 |
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| 作者单位： | 中南财经大学投资经济系 |
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| 摘 要： | 名牌是产品符合需求的综合标志，是一种企业的综合素质形象的挖潜和发展。但投资于名牌战略并非万能，它客观上受产品生命周期、企业实力、销售方式等因素的限制。实施名牌战略的关键在于产品质量投资、得力的宣传和正确的定价
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| 关 键 词： | 名牌战略 适用 限制 |
On the Restrictions of Adaptibility of Famous-brand Strategy and its Keys in Application |
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| Song Wei-wei.On the Restrictions of Adaptibility of Famous-brand Strategy and its Keys in Application[J].Journal of Chongqing Institute of Technology,1998(5). |
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| Authors: | Song Wei-wei |
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| Affiliation: | Song Wei-wei |
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| Abstract: | Famous brand is a mark in a comprehensive way for products as required. It is a tapping of potential in business and development and show of its whole quality. But investment of famous brand strategy is not always right. It is objectively restricted by periodicity of products, power of enterprise, selling methods and so on. The keys to bring forth famous brand strategy are investment in the quality of products, efficient advertising, and correct price. |
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| Keywords: | famous brand strategy adaptibility restriction |
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