| 探索非常规创意法 |
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| 引用本文： | 汪涛.探索非常规创意法[J].湖北工业大学学报,2001,16(3):118-119. |
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| 作者姓名： | 汪涛 |
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| 作者单位： | 湖北工学院艺术设计学院, |
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| 摘 要： | 广告创意作为一种创造性思维活动 ,往往具有非常规性 ,针对这一特点提出了 7种非常规创意法 .
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| 关 键 词： | 非常规 创意 策划 思维方法 |
| 文章编号： | 1003-4684(2001)09-0118-03 |
| 修稿时间： | 2001年5月31日 |
AboUt Unrestrained Creation |
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| WANG Tao.AboUt Unrestrained Creation[J].Journal of Hubei University of Technology,2001,16(3):118-119. |
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| Authors: | WANG Tao |
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| Abstract: | Creation is the spirit of advertising scheming.Whether an original scheme is a successful and beneficial one.Adveritising operating will be successful or not totally depends on Originality.Original advertising is a creationary brainwork.It needs methods of thinking up in particular and it is an action of invention, for it is the thing that we have while others do not.Methods of creation are not only very important,but also very special in that these methods are often different from conventional ones.Like people searching treasure in a desolated mountain or hunting in wild woods.the methods can take us into an ambit that nobody is in.The article puts forward seven methods and describes them respectively. |
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| Keywords: | non conventional creation planning thinking mode |
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