| 关于增强广告效果的思考 |
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| 引用本文： | 荀启明. 关于增强广告效果的思考[J]. 重庆理工大学学报(自然科学版), 2002, 16(1): 50-53 |
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| 作者姓名： | 荀启明 |
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| 作者单位： | 重庆工学院工商管理系 重庆400050 |
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| 摘 要： | 从分析广告效果出发 ,探讨了在广告实践中造成广告效果欠佳的主要原因 ,并提出了增强广告效果的建议。
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| 关 键 词： | 广告效果 广告受众 广告预算 促销力 |
| 文章编号： | 1671-0924(2002)01-0050-04 |
| 修稿时间： | 2001-06-10 |
On the Improvement of Advertising Effects |
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| XUN Qi-ming. On the Improvement of Advertising Effects[J]. Journal of Chongqing University of Technology(Natural Science), 2002, 16(1): 50-53 |
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| Authors: | XUN Qi-ming |
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| Abstract: | Starting with the analysis on the effects of advertisement, this paper discusses the main problems that cause bad advertising effects in practice and puts forward some suggestions as to the improvement of advertising effects. |
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| Keywords: | advertising effect advertising acceptor advertising budget capability of sales promotion |
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