广东省农药的市场需求与企业发展策略

广东生活水平高，对农药的要求较高，作物种植面积，特别是蔬菜和水果的种植面积较大，作物复种指数高，害虫发生期长，农产品出口额高，这使得广东省农药需求量，特别是对生物农药的需求量大。广东省农药企业研发和生产力水平较低，产品结构不合理，剂型落后，农药市场仍以高毒农药为主，不能满足广东对生活质量的要求，与广东省的经济大省地位极不相符。广东省农药企业要立足本省，根据广东省农药发展现状及农药市场需求，制定适合广东省农药企业的发展策略：从长远目标上看，应储备高素质的农药研发队伍，加强新农药的研发，建立自己的农药品牌；从短期目标上看，应加大力度研发生产农药新制剂，为企业的进一步发展储备市场空间和积累资金；调整和优化农药剂型产品结构，大力发展新剂型；适应广东省农药市场对生物农药的迫切需求，大力发展生物农药。

Pesticides Demands and Development Strategies of Pesticide Enterprises in Guangdong

With the higher standard of living, the demand of pesticides in Guangdong province becomes higher accordingly. Crop area in Guangdong province is enormous, especially for vegetable and fruit. What's more, plants can grow well all the year around. Thus, export anaount of farm products in Guangdong is large. However, damage period of insect pests in Guangdong province is very long, which results in the high demand of pesticide, bio- pesticide particularly. But the wrong matched faots in Guangdong are low level pesticide development ability, irrational product structure, back pesticide formulation and big demand of high toxic pesticides. Therefore, the formulation of development strategies of pesticice enterprises in Guangdong province should be from the point of the practical facts including the developing status and the demand of market. In the long run, it should focus on the development of novel pesticides and the corresponding intellectuals to establish its own pesticide brand. In the short run, it should pay much attention to the structure adjustment and optimization of formulations, the development of new formulations, the development of preparations to develop market and accumulate fund, and the development of bio - pesticides to adapt to the urgent demand of bio - pesticide as well.