民间美术情感基因在包装设计中的传承

目的归纳总结中国民间美术的情感基因,发掘中国民间美术情感设计规律;分析中国民间美术情感基因在包装设计中的建构方法和应用原则,力图创新包装设计方法。方法从中国民间美术的精神诉求出发,从中提取重要的、关键的情感因素进行分类分析;以传统情感因素与现代包装设计的关系为基点,探索将中国民间美术情感基因融入现代包装设计的方法和策略。结果将中国民间美术情感基因植入现代包装设计体系,从而创新包装设计方法、促进包装设计向个性化和差异化发展。结论通过对中国民间美术情感基因在包装设计中的应用研究,找到了民间美术蕴涵的情感与现代人的情感诉求的链接点,以及转化为现代包装设计中的情感表达方式与路径。

Inheritance of Folk Art Emotion Gene in Packaging Design

It aims to summarize the emotional gene of Chinese folk art, discover Chinese folk art emotion design rule, analyzes the construction method and application principles of Chinese folk art emotion gene in the packaging design, and try to innovate the packaging design methods. Starting from the spiritual pursuit of Chinese folk art, it extracts the important and critical analysis of emotional factors to classify. Based on the relationship between the traditional emotional factors and modern packaging design, it explores Chinese folk art emotion gene into the methods and strategies of modern packaging design. Chinese folk art emotion gene is integrated into modern packaging design system, to innovate packaging design method and promote personalized packaging design and differentiation. Through the application research of Chinese folk art emotion gene in packaging design, the link points between the emotion of folk art and the emotional appeal of modern people, as well as the emotional expression and path in modern packaging design.